HaLé GugSA
A multi-disciplinary strategist and storyteller with a track record of managing high-stakes digital growth and orginal content development . In my current role at T.G. Advertising and Artistic Promotions, I coordinate marketing initiatives for Betoch, a global sitcom with a viewership in the millions, overseeing the synergy between content creation, event coordination, campaign execution & analysis, and audience retention.
Preformance Marketing & SEO
SEO auditing, keyword strategy, and managing high ROI paid campaigns
Top Tools: Google Ads, YouTube Ads, Google Analytics, Bing Webmaster Tools, Wix Analytics
Marketing Analytics & Data Science
Analyzing customer behavior trends, and deep data mining
Top tools: Advanced Excel (Pivot Tables, VLOOKUP), SQL, Python
Visual Storytelling
Designing comprehensive pitch decks, look books, and social media platforms
Top Tools: Canva, Lookbook, Microsoft Office, Google Suite , Adobe, CapCut, Tiktok, Facebook, Instagram, Pinterest
Marketing Operations & CRM
CRM management, pipeline optimization, and managing applicant tracing systems
Top Tools: Salesforce, Microsoft 365, Google Workspace, ATS platforms
Strategic Project Management
Managing cross-functional teams, and coordinating complex events
Top Tools: Trello, Lifecycle Management, SMART Goal Setting, Event Coordination
Digital Experience & Web Development
End-to-end website development and mobile-first optimization.
Top Tools: Basic HTML/CSS, Google Sites, WixContent Management Systems
