My Strategic Portfolio
Welcome to my strategic portfolio. As a project manager, I emphasize the importance of structured planning and execution in my projects. Here, you can explore the various initiatives I've led, showcasing my ability to drive teams towards achieving our goals through strategic oversight and careful management.
Project Betoch: Finale Event Promotional
Project Manager
Manage the end-to-end lifecycle of the Betoch sitcom final season wrap-up promotional campaign and the high-profile logistical execution of the 13th-anniversary celebration. Delivered the high-visibility final season campaign and live anniversary event safely on time and within the approved budget, ensuring a seamless project transition and closure for all stakeholders.
Project Mengesha: Digital Marketing & Data Transformation
Project Coordinator
Lead the migration of legacy marketing data systems to a centralized platform and executed integrated digital marketing campaigns for our cross-functional agency clients. Successfully digitized fragmented legacy data systems, which directly improved reporting accuracy across the firm and met all established multi-channel digital campaign ROI targets on schedule.
Project BIC: national distribution campaign
Project Coordinator
National distribution and promotion campaigns for BIC pens and lighters. Leveraging a deep understanding of local retail psychology, our team spearheaded the Ethiopian market presence for BIC. Our creative strategy focused on the core brand promises of durability and accessibility, ensuring that BIC products became the definitive choice for students and professionals across the country, managing everything from crew logistics to final delivery.
Project PalmOlive: Promotion of Consumer Goods
Project Coordinator
Collaborating with the global PalmOlive brand, my team executed a series of successful media campaigns focused on health, beauty, and freshness. From planning, executing and monitoring for effectiveness, our team produced content that met international quality standards while remaining accessible to local audiences was instrumental in the brand’s successful market penetration.
Project EVEREADY: Local Market Position of Global Product
Project Coordinator
As the primary creative team for Eveready in Ethiopia, I contributed to initiating and crafting a narrative of reliability that turned a global product into a local household staple. Our local advertising campaigns are credited with establishing Eveready as the most trusted battery brand in the country, leveraging our local public persona to mirror the brand's message of endurance.
Project Ambo Mineral Water:
Project Coordinator
Managed cross functional teams, stakeholders, and procurement vendors for the event promotion of Ethiopia’s most iconic beverage brand, Ambo Mineral Water. By blending the product’s 90-year history with contemporary humor and high-production value, I contributed to a commercial advertising campaign to ensure the brand remained as the undisputed leader in a competitive beverage market.
Project Hibret Bank: Digital Marketing & Data Transformation
Project Coordinator
Collaborated with functional experts to develop "Story-First" advertisements that focused on the bank’s expansion into regional centers (like the Ambo branches). Contributed to the creative direction for Hibret Bank’s nationwide expansion campaigns for developed relatable media content that drove customer trust and highlighted the bank’s role as a partner in the everyday lives of clients.
Project KebronHill MicroFinance:
Project Coordinator
Collaborated with external vendors and cross functional teams to execute educational ad campaigns designed to encourage small-scale entrepreneurs and rural families to utilize micro-financial tools for self-improvement. Partnered with client (Kebron Microfinance) to develop a series of outreach campaigns focused on financial literacy and economic empowerment to help de-mystify micro-lending for thousands of aspiring entrepreneurs, directly contributing to the brand's growth in the grassroots sector.
Project KIWI Shoe Polish:
Project Coordinator
Led the execution for a series of highly recognizable advertisements, from event planning to day of execution of production, our team localized the Kiwi brand by integrating it into the daily rituals of Ethiopian life, helping Kiwi maintain its position as the market leader in footwear care.
